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More productive and healthy way of using social media of Facebook?

 Description :

Creating, optimizing and running your business's website or social media account is a challenging task. From laying it out in a user-friendly way to publishing the content that attracts and converts, a lot of factors are to be considered to make a presence.
And it's not only about creating and operating the social media account, reaching to right people and providing the right content. Luckily, the age of social media we live in can help you market your business and many social media marketing strategies share a common tactic.

Facebook, a giant in social media space with more than 1.59 billion daily active users. Facebook can be incredibly effective if you use it the right way. Content Marketing Institute found that 84% of marketers use Facebook to distribute content and promote their business, yet only 30% rate it as effective.
If you wish to run a great marketing strategy on Facebook, increase the engagement with consumers and improve your effectiveness.

Here are 5 things you must remember -

1. Humanize your business or brand
   
   As opposed to more business-oriented networks like LinkedIn, Facebook gives you the opportunity to humanize your brand. So you can take advantage of the opportunity. Present your company or brand as multidimensional by sharing employee-eccentric photos and other content.
   Share photos during breaks, company or team-building events, retreats to paint a clear picture of your company and foster employee engagement online.
   This will help your audience connect with you on a personal level and strengthen your relationship with them.
2. Share Quality Content
   
   Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting the content a certain number of times each day, and put more thought into the variety of content that you can share to the audience which they would love to consume and will consider it for sharing on their own profile or page.
   Try to share the content that is more engaging, consider sharing the information in the form of GIF s, Info graphics or Images. As visual content is highly shareable and engages more. That way you’re more likely to engage the audience and increase your reach.
3. Include Video Content
   
   Videos are conquering the digital world rapidly. Online video services from YouTube, Netflix, Hot star and Amazon Prime are on their way to replacing traditional television and this video domination is taking over social media as well.
   Facebook reported 100 million hours of video watched per day, and with its introduction of Facebook Live, it continues to offer brands more opportunities to engage and attract new followers directly via video content. You can also take help from marketing videos on Facebook and then start your own video campaign.
4. Invite people at the right time
   
   Remember that the main goal of your social presence is to build an audience and ultimately attract customers to your business.
   To do this, you should never spam your followers with requests to opt into your email communication, free trials, consultations, etc.
   Extend the invitations at the right times and in the right way.
   Those who are interested will provide their personal details, making this approach a natural way to grow your list and nurture prospects.
5. Focus on engaging the audience
   
   Engaging the audience with the content that you upload is the most important thing to make a presence on social media.
   Try to engage people by asking questions, using images that provide useful information, provide an inside look of your company to your followers, initiating an engaging poll post, promote your posts, share Facebook stories and most important be persistent.
   You can also connect with followers using Facebook Live. Focus on providing what people want, this will boost up the list of your followers and likes on the page.

How can digital marketing help me grow my business?

 

 

    Description :

 

In today’s world, marketing is no longer billboards, brochures, and commercials. New technology has brought a new wave of marketing efforts. And even now marketing techniques and methods are always changing. Here are a few ways digital marketing can help your business grow! 

The first way digital marketing will help grow your business is because it is less expensive than traditional marketing. This means you will be able to save money and who doesn’t want to save a few bucks?

The next way is it allows you to interact with your target audience. This means you will hear about the good and bad things your company is doing. Also, by interacting with your loyal customers, you will be able to learn about their wants, needs, and problems. This means you can create more products that your target market is actually looking for.

The last reason that digital marketing will help grow your business is because it aligns more with today’s consumers. Like I said earlier, technology is constantly changing. Meaning the way people are consuming content, media, and information has changed. More people are using their phones for everything so the need for certain types of advertising has changed.

At the end of the day, there are so many other reasons that digital marketing can help grow your business. Like how it helps level the playing field for small businesses and it creates more chances for conversions. Yes, there is still a need for traditional marketing. But digital marketing continues to change with technology and other advancements and that’s what makes it so exciting.

 

 

 

What are the best online marketing solutions?

 

The best online marketing solutions :

Hey, so the thing is online marketing is getting more and more diverse day by day, so there are multiple options available for you, but it is dependent upon what kind of thing or service you are promoting. I am just going to cover some of the most common ones here:

• SEO: The first one is SEO it is free of cost and if you have properly optimized your website, it will organically appear on the top of the search results of any search engine, but it is a hefty process and take some serious amount of time and effort before your website appears on the top. But it is still one of the best ways to bring traffic to your website.
• GOOGLE: So google is a very powerful search engine out there, and there is not just a single way of marketing things on google. While the other method is Google Ads so within google ads there are different types of ads, like search campaigns which are the most common to bring traffic to your website or online store, the other ones are display ads, youtube ads, shopping ads, app campaigns. Even though you have to pay for running ads but trust me Google ads are very powerful if used correctly.
• SOCIAL MEDIA: With the passage of time number of people who use social media consistently is also increasing, almost everyone has a social media account on at least one among many social media platforms. Some of the most common ones are usually Facebook, YouTube, Instagram, LinkedIn, Twitter, Pinterest. You can get a lot of traffic to your website or your online store organically from them if you are correctly utilizing them as billions of people are using them on daily basis. Not only that you can also run paid ads on them as well. Especially the power of Facebook ads is undeniable but only if you are experienced in it.
• EMAIL MARKETING: The best way of re targeting your customers is without a doubt email marketing, it is extremely powerful. The process of Email marketing is quite simple first you collect leads of your potential customers via some kind of lead magnet and just pitch them with what you have to offer, and in the case of an online store, we use it to remind the person that they have an abandoned cart.
  

Why is digital marketing important for our business?

 

 Description :

Digital Marketing has taken over traditional marketing in the recent years. Internet penetration has increased drastically even in the rural areas across the more with more than 4.5 Billion people now having the access to the service while 3.8 Billion people are using Social media. With these stats, we are all set to grow exponentially in the years to come and marketing is changing every minute. 67% of the mobile users in the world now have access to all these services.

An average user spends more than 3 hours on the internet consuming content from different mediums. During those 3 hours, the user is influenced by the visuals, texts, and graphics presented by different businesses which in turn drives the user intent to purchase.

These numbers speak for themselves and present a huge opportunity for business growth. As more and more people get comfortable using the internet, the consumption of digital content would increase and the brands with a good digital strategy would come out as a winner.

Importance of Social Media Marketing in Business

 

 

The world connects through the internet, and social media networks are present in the lives of millions around the world. Social media is becoming one of the most important aspects of digital marketing which provides incredible benefits by reaching millions of customers worldwide. They help you to connect with the customers, increase your brand awareness, and boost your leads and sales.  

Here are the five reasons of importance of social media marketing in business:

• Cost-Effective

As anyone can do social media marketing even with investing huge cost, it is possibly the most cost-effective way for an advertising strategy. You can create an account and sign up for free on almost all social networking platforms. Being cost-effective is crucial as it helps you accomplish a greater return on investment and helps you to hold a larger budget for other marketing and business payments.

• Engaging Customers

One of the best reasons for your business to be marketing through social media is that your customers are already spending time on these platforms. It is a good way to engage and interact with customers on a personal level. By performing simple market research can help you determine which social networks your target audience uses the most. Additionally, by communicating and engaging with your customers, you can win their attention and convey your brand message. That way you can reach more audience in real time and established yourself in the market. 

• Improves Brand Loyalty

Having a social media presence makes it easier for your customers to find you and connect with you. This will help in improving customer retention and customer loyalty. Since developing a loyal customer base is one of the main goals of any business, social media should be in your strategy. Usually, brand loyalty and customer satisfaction go hand in hand. Social media is not limited to just introduce your product; it can also be used for promotional campaigns. A customer considers these to be as service channels where they can directly communicate with the business.

• Increases Traffic

One of the major benefits of social media is that it helps to increase your website traffic. By sharing your content on social media, you are providing users to click through your website and visit it for more information. The more quality content you share on your social account, the more inbound traffic you will generate while making conversion opportunities.

• Enhances SEO Rankings

In calculating rankings, presence in social media is becoming an essential factor. The algorithm that secures a successful ranking keeps evolving. Nowadays, it is no longer enough to simply optimize your website and update your blog regularly. Successful brands tend to have a healthy social media presence. This presence act as a signal to the search engines that your brand is valuable, credible and trustworthy. 

Final Words

Today, it is almost impossible for any business to thrive without a social media presence. It is a low-cost method of connecting with customers and creating brand awareness. Regular updates of the right social media marketing strategy will lead to an increase in traffic, a better SEO, improvisation in brand loyalty and much more. So take the first step and create a profile, the earlier you start, the faster you will see growth in your business.

Affiliate Marketing

 

Description : 

Affiliate marketing is an advertising model in which a company pays others (e.g., bloggers) to advertise their products and services and generate sales. Affiliates place ads or market the products or services on their website, app, or blog. Commissions are paid on leads that convert to sales.