More productive and healthy way of using social media of Facebook?

 Description :

Creating, optimizing and running your business's website or social media account is a challenging task. From laying it out in a user-friendly way to publishing the content that attracts and converts, a lot of factors are to be considered to make a presence.
And it's not only about creating and operating the social media account, reaching to right people and providing the right content. Luckily, the age of social media we live in can help you market your business and many social media marketing strategies share a common tactic.

Facebook, a giant in social media space with more than 1.59 billion daily active users. Facebook can be incredibly effective if you use it the right way. Content Marketing Institute found that 84% of marketers use Facebook to distribute content and promote their business, yet only 30% rate it as effective.
If you wish to run a great marketing strategy on Facebook, increase the engagement with consumers and improve your effectiveness.

Here are 5 things you must remember -

1. Humanize your business or brand
   
   As opposed to more business-oriented networks like LinkedIn, Facebook gives you the opportunity to humanize your brand. So you can take advantage of the opportunity. Present your company or brand as multidimensional by sharing employee-eccentric photos and other content.
   Share photos during breaks, company or team-building events, retreats to paint a clear picture of your company and foster employee engagement online.
   This will help your audience connect with you on a personal level and strengthen your relationship with them.
2. Share Quality Content
   
   Like most content marketing initiatives, your Facebook content should be more about quality than quantity. Worry less about posting the content a certain number of times each day, and put more thought into the variety of content that you can share to the audience which they would love to consume and will consider it for sharing on their own profile or page.
   Try to share the content that is more engaging, consider sharing the information in the form of GIF s, Info graphics or Images. As visual content is highly shareable and engages more. That way you’re more likely to engage the audience and increase your reach.
3. Include Video Content
   
   Videos are conquering the digital world rapidly. Online video services from YouTube, Netflix, Hot star and Amazon Prime are on their way to replacing traditional television and this video domination is taking over social media as well.
   Facebook reported 100 million hours of video watched per day, and with its introduction of Facebook Live, it continues to offer brands more opportunities to engage and attract new followers directly via video content. You can also take help from marketing videos on Facebook and then start your own video campaign.
4. Invite people at the right time
   
   Remember that the main goal of your social presence is to build an audience and ultimately attract customers to your business.
   To do this, you should never spam your followers with requests to opt into your email communication, free trials, consultations, etc.
   Extend the invitations at the right times and in the right way.
   Those who are interested will provide their personal details, making this approach a natural way to grow your list and nurture prospects.
5. Focus on engaging the audience
   
   Engaging the audience with the content that you upload is the most important thing to make a presence on social media.
   Try to engage people by asking questions, using images that provide useful information, provide an inside look of your company to your followers, initiating an engaging poll post, promote your posts, share Facebook stories and most important be persistent.
   You can also connect with followers using Facebook Live. Focus on providing what people want, this will boost up the list of your followers and likes on the page.